FOR PICKLEBALL BRANDS & LOCAL BUSINESSES

Reach the most engaged pickleball players in the country

No banner ads. No interruptions. Just brand experiences players actually want.
Partner With UsSee Ad Formats
70% weekly active
12+ games/user/month
8 min avg session
$0 for players — always
The pickleball industry is projected to exceed $2 billion in 2026, with equipment alone at $700M+ and growing at 15% annually. Brands like Selkirk, Joola, CRBN, Engage, Franklin, HEAD, and dozens of others are actively looking for digital channels to reach engaged players. Currently their options are limited to tournament sponsorships, Instagram influencers, and generic web ads. Open Play gives them something none of those can: direct access to organized, active players at the moment they're planning, playing, and talking about pickleball.
AD FORMATS

Five ways to show up in the community

01

Sponsored Challenges

A brand sponsors a time-limited challenge that appears on users' home dashboards. Players complete the challenge through normal play and earn a reward from the brand.
e.g. Selkirk 30-Game Challenge — Log 30 games in 30 days. Reward: 20% off any Selkirk paddle.
$2,500–$50,000/mo
Sponsored
Selkirk 30-Game Challenge
12 days left
Join Challenge
02

Gear Spotlight

A non-intrusive product card styled as native content, clearly labeled Sponsored. Appears contextually (profile, court page, post-game) — one per screen, swipe to dismiss.
e.g. Players at your level love the Selkirk VANGUARD Power Air — product image, price, Learn More.
$25–50 CPM
SPONSORED
Selkirk VANGUARD
Power Air Invikta
$249
Learn More
03

Sponsored Courts

A brand or local business sponsors a court location. Court card gets subtle brand treatment; users checking in see a brand message or offer.
e.g. Cherry Hill Park Presented by Selkirk — check-in: 10% off at PB Sports CDA.
$500–$2,000/mo per court
Cherry Hill Park
3 Open · 2.2 mi
Presented by Selkirk
04

Sponsored Round Robin

Brand sponsors a round robin event. Branding on board, standings, and print schedule. Great for brands already sponsoring local tournaments.
e.g. The JOOLA Junior Round Robin — logo on standings and print schedule.
$250–$5,000/mo
Presented by JOOLA
Standings
1. Mike T.
2. Sarah K.
3. David R.
05

Community Deals

Dedicated deals section where brands post exclusive offers for Open Play members. Users opt in. Free to list; featured placement $500–$1,000/mo.
e.g. 15% off all CRBN paddles this weekend — Open Play exclusive.
Free to list; featured $500–$1,000/mo
Community Deals
CRBN
15% off paddles
Claim →
Selkirk
20% off bag
Claim →
PRICING

Choose your level of presence

LOCAL
$500–$2,500/mo
Local pro shops, coaches, facilities, regional retailers
Get Started
REGIONAL
$5,000–$15,000/mo
Regional paddle brands, multi-location facilities, growing DTC brands
Get Started
NATIONAL
$25,000–$50,000/mo
Selkirk, JOOLA, CRBN, HEAD, Franklin, Engage, and other national brands
Partner With Us
FOUNDING PARTNER
Custom
2-3 launch brands who commit to 6-12 month partnerships. Category exclusivity.
Get Started
DATA & PRIVACY

Trust is the platform's most valuable asset

🔒
No selling user data. Period.
🚫
No third-party trackers
👁
Full transparency
REPORTING

Know exactly how your campaign performed

Sponsored Challenges
  • Impressions
  • Joins
  • Completions
  • Redemption rate
Gear Spotlight
  • Impressions
  • Clicks
  • CTR
  • Dismissal rate
Courts & Round Robin
  • Check-ins
  • Event views
  • Offer redemptions

Partner with Open Play

Or email directly: jordan@takingheed.com